The rise of commerce media: The opportunity for CPGs

| Article
Consumer packaged goods advertisers can take four actions to maximize marketing impact on retail media networks.
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CPG advertisers can take four actions to maximize marketing impact on retail media networks
Four major trends are enabling the rise of retail media and the impact on consumer-packaged-goods companies (CPGs) and advertisers
Commerce media enables CPGs to realize significant benefits
The commerce-media space is increasingly crowded with cross-category and specialty retailers launching and scaling retail media networks
Retail media networks offer a variety of placement opportunities an- and off-site
CPG advertisers can take four actions to maximize marketing impact on retail media networks
Four major trends are enabling the rise of retail media and the impact on consumer-packaged-goods companies (CPGs) and advertisers
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