Strategy through turbulence: An interview with Don Sull

The recent financial crisis didn’t cause a turbulent business climate—it was merely a symptom of underlying turbulence that has been building globally for decades. So says Don Sull, a professor of strategy at the London Business School, whose research indicates that this turbulence won’t lessen any time soon. In this video interview, Sull shares lessons from his new book, The Upside of Turbulence: Seizing Opportunity in an Uncertain World, including how to understand this volatility and how to create a company that’s at once grounded enough to weather it and agile enough to benefit from it. He spoke with Rik Kirkland, McKinsey’s director of publishing, in New York.