The rise of digital challengers in Hungary

This report constitutes a perspective on Hungary as part of wider research analyzing the opportunities presented by the digital economy in Central and Eastern Europe. Using proprietary research and published sources, we define the economic potential of accelerated digitization in Hungary. We consider Hungary, alongside nine other markets in the region—Bulgaria, Croatia, the Czech Republic, Latvia, Lithuania, Poland, Romania, Slovakia, and Slovenia—a digital challenger. Hungary demonstrates strong potential as a competitor in the digital economy, emulating a group of relatively small, highly digital countries that we consider digital front runners: Belgium, Denmark, Estonia, Finland, Ireland, Luxembourg, the Netherlands, Norway, and Sweden.