Domestic tourism may not recover pre-COVID levels until 2024 and international tourism until 2025.
The sector must reinvent itself, redesigning its business model and implementing measures with a view to return on investment (ROI), taking into account the direct economic return, induced and indirect effects, and the sustainability of the jobs created.
More creative recovery levers will be needed to identify new segments of tourism demand and create products that serve them. For this, it will be essential to increase the competitiveness of the sector, innovative for collaboration ideas both between companies in the sector and from other sectors, as well as greater public-private collaboration for a more active management of tourism.
