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Adam Broitman

PartnerNew York

Works closely with healthcare and media brands to drive growth at the cross-section of data-driven marketing, experience, and technology

Adam is a partner in McKinsey’s New York City office. He co-leads the North American digital marketing operations and technology, as well as the global healthcare-provider growth initiatives. Adam is focused on leveraging cutting-edge advertising, marketing technology, and reimagining core marketing strategies to help clients drive holistic, incremental growth.

Before joining McKinsey, Adam led MasterCard’s global transformation unit as vice president of global digital marketing. He also served as managing partner for GroupM, the world’s largest media buying agency. While there, he helped foster relationships with global media clients by leading teams responsible for advanced media mix modeling, attribution and cross-channel strategic planning, and marketing technology. Adam also founded “creative technology” firm Circ.us which specialized in mobile app design, marketing, creative and computer vision.

PUBLISHED WORK

Marketing in healthcare: Improving the consumer experience,” McKinsey & Company, March 2023

A customer-centric approach to marketing in a privacy-first world,” McKinsey & Company, May 2021

The demise of third-party cookies and identifiers,” McKinsey & Company, April 2021

PAST EXPERIENCE

WPP
Managing Director

MasterCard
Vice President Global Digital Marketing

EDUCATION

The New School
MA, media studies