Adam is a partner in McKinsey’s New York City office. He co-leads the North American digital marketing operations and technology, as well as the global healthcare-provider growth initiatives. Adam is focused on leveraging cutting-edge advertising, marketing technology, and reimagining core marketing strategies to help clients drive holistic, incremental growth.
Before joining McKinsey, Adam led MasterCard’s global transformation unit as vice president of global digital marketing. He also served as managing partner for GroupM, the world’s largest media buying agency. While there, he helped foster relationships with global media clients by leading teams responsible for advanced media mix modeling, attribution and cross-channel strategic planning, and marketing technology. Adam also founded “creative technology” firm Circ.us which specialized in mobile app design, marketing, creative and computer vision.