Eric Hazan est Directeur Associé Senior chez McKinsey & Company au bureau de Paris. A l’échelle européenne, il figure parmi les chefs de file des pôles de compétences Growth, Marketing & Sales ainsi que Digital & Analytics.
Il accompagne principalement des acteurs européens des secteurs de la distribution, de la grande consommation et de la technologie dans leurs enjeux métiers les plus critiques, et notamment en matière de marketing et de stratégie. Eric Hazan s’appuie sur les derniers outils, notamment digitaux, pour aider ses clients à renouer avec la croissance durable. Il sert également des fonds d'investissement et accompagne des gouvernements sur leurs enjeux numériques.
Également membre du comité de direction du McKinsey Global Institute (MGI), le think tank économique de McKinsey & Company, Eric Hazan a contribué à de nombreux programmes de recherche. Dans ce cadre, il a mené plusieurs études sur l'intelligence artificielle et l’intelligence artificielle générative, le métavers, le futur du travail ou encore l’utilisation de la technologie pour le bien commun (Tech for Good). Il est coauteur de plusieurs rapports sur l'impact d'Internet et des TIC sur l'économie.
Avant de rejoindre McKinsey, Eric Hazan était Senior Partner chez Arthur D. Little (ADL), où il dirigeait la practice mondiale TIME (télécommunications, Internet, médias et divertissement) ainsi que la practice Retail /Consumer.
Eric Hazan a démarré sa carrière dans le marketing et la vente de biens de consommation chez Kraft Jacobs Suchard et Danone.
Il est diplômé d'HEC, où il est professeur de stratégie d'entreprise. Il enseigne également la stratégie numérique à Sciences Po.
Publications
“L’humain, capital au cœur de la performance durable de l’entreprise”, McKinsey & Company, Juillet 2023
“The economic potential of generative AI: The next productivity frontier”, McKinsey & Company, Juin 2023
“A CEO’s guide to the metaverse”, McKinsey Quarterly, Janvier 2023
“Why intangibles are the key to faster growth in Europe”, McKinsey & Company, Novembre 2022
“Securing Europe’s competitiveness: Addressing its technology gap”, McKinsey Global Institute, Septembre 2022
“Donner un nouveau souffle au modèle de croissance inclusive et durable de l’Europe et de la France | France”, McKinsey & Company, Juillet 2022
“Value creation in the metaverse: the real business of the virtual world | France”, McKinsey & Company, Juin 2022
“Marketing in the metaverse: An opportunity for innovation and experimentation”, McKinsey Quarterly, Mai 2022
“Securing Europe’s future beyond energy: Addressing its corporate and technology gap”, McKinsey Global Institute, Mai 2022
“The Rise of Intangible Capitalism”, McKinsey & Company, Novembre 2021
“How defining intangible investments can help grow the knowledge economy”, McKinsey & Company, Juillet 2021
“Getting tangible about intangibles: The future of growth and productivity?“, McKinsey & Company, Juin 2021
“The growth triple play: Creativity, analytics, and purpose”, McKinsey & Company, Juin 2021
“Reimagining marketing in the next normal”, McKinsey & Company, Juillet 2020
“The future of work: Reskilling and remote working to recover in the ‘next normal’”, McKinsey & Company, Juillet 2020
“Tech for Good: Helping the United Kingdom improve lives and livelihoods”, McKinsey & Company, Juin 2020
“Rapid Revenue Recovery: A road map for post-COVID-19 growth”, McKinsey & Company, Mai 2020
“Are you a growth leader? The seven beliefs and behaviors that growth leaders share”, McKinsey & Company, Septembre 2019
“‘Tech for Good’: Using technology to smooth disruption and improve well-being”, McKinsey & Company, Mai 2019
“Measuring the welfare effects of AI and automation”, McKinsey & Company, Mai 2019
“Tackling Europe’s gap in digital and AI”, McKinsey & Company, Février 2019
“Growing faster than the market: Three questions the C-suite should ask”, McKinsey & Company, Décembre 2018
“Testing the resilience of Europe’s inclusive growth model”, McKinsey & Company, Décembre 2018
“Skill shift: Automation and the future of the workforce”, McKinsey & Company, Mai 2018
“Automation will make lifelong learning a necessary part of work”, McKinsey & Company, Mai 2018
“Five management strategies for getting the most from AI”, McKinsey & Company, Septembre 2017
“The new spring of artificial intelligence: A few early economies”, McKinsey & Company, Août 2017
“How artificial intelligence can deliver real value to companies”, McKinsey & Company, Juin 2017
“Europe has digital potential but it must act to close the gap with the US”, McKinsey & Company, Novembre 2016
“Digital Europe: Realizing the continent’s potential”, McKinsey & Company, Juin 2016
“How some companies are using mobile to power growth,” McKinsey on Marketing & Sales, December 2015
“Closing France’s €100 billion digital gap,” McKinsey & Company, May 2015
“Accélérer la mutation numérique des entreprises en France," McKinsey France, September 2014
“PayPal’s vision for a global marketplace,” McKinsey & Company, August 2014
“Average lie: Using smart segmentation to find growth,” McKinsey on Marketing & Sales, April 2014
“Digital distribution: Six consumer trends and what businesses need to do now,” McKinsey on Marketing & Sales, March 2014
“Mobile must migrate: Digital as an imperative, not an option,” McKinsey on Marketing & Sales, March 2014
“The multichannel journey: Profitably shaping the path to purchase,” McKinsey on Marketing & Sales, March 2014
“Leveraging Big Data to optimize digital marketing,” McKinsey on Marketing & Sales, August 2013
“Developing a fine-grained look at how digital consumers behave,” McKinsey, July 2013
“Digital intelligence: Profiles to profits in a new consumer landscape,” McKinsey on Marketing & Sales, July 2013
“Innovation matters: Reviving the growth engine”, McKinsey, june 2013
“Using ‘Big Data’ to optimize digital marketing,” McKinsey on Marketing & Sales, April 2013
“Altering the approach: Mobile operators and online consumers,” Chief Marketing & Sales Officer Forum, February 2013
“New news: Content providers and mobile media consumption,” McKinsey on Marketing & Sales, February 2013
“Profit paradox: Growing value and shrinking margins for mobile,” McKinsey on Marketing & Sales, February 2013
“Purchase portal: The Internet as the shopper's tool,” McKinsey on Marketing & Sales, February 2013
“Online vs. offline shopping boundaries disappear for the consumer,” McKinsey on Marketing & Sales, January 2013
“Mobile in Europe is growing: Are you ready?” McKinsey on Marketing & Sales, September 2012
“Get in touch with customer touch points,” McKinsey on Marketing & Sales, September 2012
Présentations
“Digital revolution: Six trends for the media industry,” Chief Marketing & Sales Officer Forum, June 2013
Expérience professionnelle préalable
Arthur D. Little
Senior partner
Kraft Jacobs Suchard
Ventes et Marketing
Danone
Formation
HEC
MSc, management
