Freek partners with executives to help organizations find sources of profitable growth in portfolio optimization, growth transformations, and new business building. He brings deep expertise in process-intensive industries and industrial sectors like industrials and electronics, agriculture and chemicals, where boosting efficiency can be crucial for sustaining performance.
Since joining McKinsey in 2012, Freek has advised a broad set of clients across continents and sectors, from small startups to multibillion-dollar global companies. His work often includes setting portfolio and growth strategies and finding ways to redesign operating models to support stronger performance.
Examples of his recent client work include the following:
- developing a digital platform for a European building-technology company to support grow into a new market segment
- redefining the business portfolio for a medium-sized European agriculture and food company to focus on new profitable growth areas
- unlocking growth by redesigning the operating model for a global paints and coatings company
- increasing both growth and margin for a global floriculture company