Jörn is the leader of our Consumer Packaged Goods and Retail Practices in Western Europe. He serves European consumer-goods companies and retailers, focusing on strategy, sales, and supply chains.

During his career with McKinsey, Jörn has specialized primarily in strategy development across consumer industries. His recent engagements include:

• leading the global strategy process for a large apparel company
• defining a five-year strategy plan for a leading consumer-packaged-goods company
• developing a multichannel strategy for a leading multi-category retailer

Jörn helps his clients to capture growth opportunities and scale advantages. His projects often include M&A and business-building activities.

Prior to joining McKinsey, Jörn worked at an advertising agency, focusing on marketing and strategy. He has published pieces on how consumer-goods companies can streamline their operations without compromising customer service.