Jörn is a senior partner at McKinsey based in Europe. He serves clients in the consumer and consumer health space. His areas of expertise include growth, business transformation, corporate finance and strategy, and marketing and sales—with a special love for brands and sports.
Jörn has been a member of McKinsey’s Shareholders Council (our board of directors) since 2024. He served as the managing partner of McKinsey’s Cologne office for six years and led our Consumer Practice in EMEA. He is particularly passionate about McKinsey’s people mission.
Outside of his work at McKinsey, Jörn is an adjunct lecturer on branding and marketing at the University of Cologne and the Rotterdam School of Management.
Published work
“Translating budgets into quality: European football’s value frontier,” McKinsey & Company, February 2024
“Brand strength or margin? Both!,” McKinsey & Company, September 2021
“The value pitch: The importance of team value management,” McKinsey & Company, September 2020
“The new model for consumer goods,” McKinsey & Company, April 2018
“The state of fashion,” McKinsey & Company, December 2016
“Western Europe's consumer-goods industry in 2030,” McKinsey & Company, October 2016
“Urban world: The global consumers to watch,” McKinsey Global Institute, March 2016
“Is your company a value creator or value destroyer?,” McKinsey & Company, August 2015
“The decade ahead: Trends that will shape the consumer goods industry,” (PDF–540 KB) McKinsey & Company, December 2010
“Fast fashion,” (in German) McKinsey & Company
“Supply chain champs,” McKinsey Quarterly, February 2004
PAST EXPERIENCE
Prior to joining McKinsey, Jörn worked at an advertising agency, focusing on marketing and strategy.
Education
Hannover University (Germany)
PhD, marketing and sales
Saarland University (Germany)
Degree in business administration and international marketing and management
