Kelly is a leader in our Retail and Consumer Packaged Goods Practices in the Americas. She supports a wide range of clients on their strategy, marketing and sales, and consumer multichannel efforts.
Among recent initiatives, Kelly helped a major apparel retailer understand its consumer decision journey, designed a continuous channel strategy for a global mass merchant, and developed an omni-channel strategy for a consumer electronics retailer. She helped guide a broad commercial transformation for a large home- and personal-care business, including the redesign of its sales organization.
Kelly has also done recent work to guide the development of a new foodservice innovation process for a global packaged-goods manufacturer, redesigning its distributor strategy and helping the company to reverse its declining market share and position itself for long-term growth.
Published work
“Deactivate your digital-marketing autopilot,” McKinsey & Company, December 2021
“The three building blocks of successful customer-experience transformations,” McKinsey & Company, October 2020
“Adapting to the next normal in retail: The customer experience imperative,” McKinsey & Company, May 2020
“Connecting with customers in times of crisis,” McKinsey & Company, April 2020
“Adapting customer experience in the time of coronavirus,” McKinsey & Company, April 2020
“Ready to ‘where’: Getting sharp on apparel omnichannel excellence,” McKinsey & Company, August 2019
“Supercharging retail sales through geospatial analytics,” McKinsey & Company, March 2019
“Who’s shopping where? The power of geospatial analytics in omnichannel retail,” McKinsey & Company, July 2018
“Cohabiting with your e-commerce partners,” McKinsey Quarterly, June 2015
“Busting mobile-shopping myths,” McKinsey & Company, December 2014
“Digitizing the consumer decision journey,” McKinsey & Company, June 2014
“Know your customers wherever they are,” Harvard Business Review, October 2012
“Seven strategies to beat the retail store apocalypse,” Forbes, May 2012
Presentation
“The secret of Amazon: Lessons for multichannel retailers,” Chief Marketing & Sales Officer Forum, October 2012
Past experience
Andersen Consulting
Senior analyst
1994–97
Education
Wharton School of the University of Pennsylvania
MBA
1999
Cornell University
BS
1994