Simon is a core member of McKinsey’s Consumer Packaged Goods Practice in Europe and coleads the firm’s revenue-growth-management work globally. He serves some of the most iconic consumer-goods companies across categories on a variety of issues, including revenue-growth management, key-account management, routes to market, and commercial-operating-model redesign.

Simon’s experience includes holistic growth-transformation projects in developed markets throughout Eastern and Western Europe, as well as in select developing and emerging markets, such as Nigeria and Russia.

Examples of his recent client work include the following:

• building a global, multicategory consumer company’s competitive edge in revenue-growth management across different countries and categories, delivering €150 million in bottom-line impact
• designing and implementing a growth-transformation curriculum and capability-building approach for more than one thousand marketing and sales practitioners across key global markets of a multinational food player
• developing a leading, global beverage company’s strategies for revenue-growth management and underlying operating models across various Eastern and Western European countries, delivering a plan for more than €500 million in top-line growth
• developing a new commercial-coverage and -growth strategy and a corresponding commercial operating model for a global tobacco company