As a partner in McKinsey’s Growth, Marketing & Sales Practice, Sinem brings a decade of experience supporting companies in the B2B sector with an emphasis on agriculture, chemicals, and food value chains. Sinem helps clients pursue sales growth, working with them on go-to-market strategy, sales analytics, sales capability building, and sales technology enablement. A current focus of her work is helping clients grow their green product portfolio in a journey toward net zero greenhouse gas emissions.
Sinem has been a speaker at various conferences and workshops and has participated in roundtables in North America on McKinsey’s latest sales research and B2B trends.
Published Work
“Accelerating chemical revenues in the era of gen AI,” McKinsey & Company, October 2024
“How green can green growth be?,” McKinsey & Company, July 2022
“B2B growth is where it’s green,” McKinsey & Company, April 2022
“B2B commercial analytics: What outperformers do,” McKinsey & Company, December 2021
“By the numbers: What drives sales-growth outperformance,” McKinsey & Company, April 2021
Past Experience
Enova
Associate, financial planning and analysis
JPMorgan Chase
Banking analyst
Education
The University of Chicago Booth School of Business
MBA, entrepreneurship, marketing management, strategic management
The University of Chicago
BA/BS, economics
