Tobias advises global automotive OEMs, truck OEMs, their suppliers, and mobility companies on technology disruptions and the shift towards lifecycle products and services. This can include car-data monetization and connected cars. He co-leads connectivity at the McKinsey Center for Future Mobility and leads the Mobility Experience and Technology Lab together with the Fraunhofer Institute to research changes of future mobility experience in the interior.
Recent examples of his work include the following:
- conducting a car-data monetization strategy and business build for an automotive OEM
- developing the overall research and development target picture for an automotive OEM
- developing a lifecycle-services strategy for a commercial vehicle OEM
- developing an electronic and software strategy for an automotive supplier derived from OEM's future architecture
- developing a connected data strategy for a mobility service provider
- supporting the due diligence on a Tier-1 supplier related to connected service and data monetization
- conducting a future-of-interior strategy study for an automotive supplier
- conducting a growth strategy study for a tolling and IT company
Published Work
“Drawing finance to the mobility transition,” McKinsey & Company, September 2024
“The bumpy road to zero-emission trucks,” McKinsey & Company, September 2024
“Car connectivity: What consumers want and are willing to pay,” McKinsey & Company, January 2024
“How do consumers perceive in-car connectivity and digital services?,” McKinsey & Company, September 2023
“Corporate business building to unlock value in automotive connectivity,” McKinsey & Company, August 2023
“The future of interior in automotive,” McKinsey & Company, November 2021
“Unlocking Large-Scale, Long-Term Capital for Sustainable Mobility: Introducing Key Mobility Investment Archetypes”, World Economic Forum, September 2021
“Automobilindustrie: Die Zukunft des Innenraums,” (The future of interior in automotive) McKinsey & Company, September 2021
“Unlocking the full life-cycle value from connected-car data,” McKinsey & Company, February 2021
“Subscribed to future auto finance yet?,” McKinsey & Company, November 2020
“Why shared mobility is poised to make a comeback after the crisis,” McKinsey & Company, July 2020
“Learn, work, play, shop, encounter – how to create the best mobility experience in(conditional) autonomous vehicles,” McKinsey & Company, September 2019
Education
Technical University of Munich, National University of Singapore, UC Berkeley
Diploma in business administration and electrical engineering
Center for Digital Technology and Management
Honors degree in technology management
Karlsruhe Institute of Technology
PhD