Customer-centricity
Focus the value proposition and business model on customer needs.
Example: The CEO of a mobility venture in Indonesia personally engaged with customers to validate the venture’s proposition and product before launch. By doing so, the CEO was able to make critical decisions to ensure they were delivering the best value to customers.
A calibrated risk appetite
The ability to assess and take measured risks instead of being fixated on a fail-safe and “perfect” way forward.
Example: The CEO of a digital marketplace venture in Singapore chose to beta-launch with a minimum viable product (MVP) to expedite reiterations and capitalize on first-mover advantage.
A willingness to learn and pivot
As the saying goes, failure begets success. Be prepared for rockiness and recognize when alternative approaches have to be taken.
Example: Six months after launching a sustainability venture, one CEO realized they were unlikely to achieve the required customer engagement. Hence, even though the venture had already launched, the CEO pivoted the business model after an extensive re-examination of its value proposition and purpose.
The knack for hiring the right talent
Bring in the right mix of talent for every stage of growth. Look in unexpected or previously untapped places.
Example: The CEO of an e-mobility venture in Southeast Asia decided to complement their local talent with expertise from regions with higher e-mobility maturity.