Charlotte helps lead the High Tech Media and Entertainment, Telecommunications, and Marketing & Sales Practices. Since joining the firm in 2003, Charlotte has specialized in sales, marketing, and strategy issues for a number of media and information services clients.
Her recent work includes:
- developing a services operations capability for a financial services company
- increasing the effectiveness of the residential direct sales channel at a media company through coverage optimization, performance management, and deploying a capability building program
- helping develop the strategy for a digital bank to generate value by increasing market share and penetrating into new segments
In her client work, Charlotte leads McKinsey’s Women’s Initiative for the Northeast, whose mission is to create an exceptional experience for women, foster a close sense of community, and increase recruiting and retention of women at the firm. She is also a member of the Board of Trustees of New York’s Public Theater.
Prior to joining McKinsey, Charlotte spent two years at an Internet strategy consulting firm and a year at an Internet service provider. She also spent two years as an investment banking analyst.